Yaounde Cameroon Sheraton Hotel
As a result of its expansion in Africa, Hyatt Hotels & Resorts recently announced plans to develop six new hotels in Africa, which are expected to open by 2020, doubling its presence on the continent. Marriott is looking to expand its presence in the region with the opening of its first hotel in Africa, the Yayounne Cameroon Sheraton Hotel in Lagos.
The company is expected to support its renaming of the Hilton brand as Aloft in Africa with the opening of its first hotel in Nigeria, the Yayounne Cameroon Sheraton Hotel in Lagos. The company will also launch the Aloft brand with a second hotel in the same location, due to open in 2019, and a new hotel on the continent.
The Sheraton Abidjan with 300 rooms will be newly built, as well as an existing hotel, which will be renamed after a comprehensive refurbishment. The mixed-use Yayounne Cameroon Aloft Hotel in Lagos is due to open in 2022 and will include residential and commercial space as well as a hotel, restaurants, retail and office space. The Sheratons in Bamako, which are the first Marriott International Hotel in Mali, include the first hotel of its kind in the country and the largest hotel in Africa. The 25-storey hotel is scheduled to open in 2020 and is not only one of the largest hotels in the world, but also the largest hotel on the continent with a capacity of 1,500 rooms.
The Societe Des Lagunes hotel will be located directly on the waterfront in a residential area that also includes an embassy district. The 4 Mac, owned by the same company as the Sheraton Lagos Aloft Hotel in Nigeria, is the first hotel of its kind in Africa and the world.
The hotel, owned by Ivory Coast Investments, is due to open in 2021 and will be part of a mixed-use development that will include a hotel, office space, retail space and residential units. After the opening, Marriott International will manage the Societe Des Lagunes Hotel and the 44 rooms Marriott Executive Apartments owned and developed by Landmark Africa Group. The 200-room Abidjan Marriott Hotel is located near the presidential palace.
Hilton has unveiled its expansion plans for the continent, with plans to invest $50 million in four hotels in Senegal, Burkina Faso, Ivory Coast, Ghana and Mali. Hyatt is also looking to expand its current portfolio in Morocco and Tanzania, while the group has debuted brands in Algeria, Cameroon, Ethiopia and Senegal. It is investing in the construction of a new hotel in Abidjan and the development of hotels and apartments in Côte d'Ivoire, Mali, Senegal and Ghana.
East Africa is of particular importance to the Group as it seeks to increase investment opportunities in the region. In an effort to strengthen Africa's hotel industry and capitalize on growing demand, several hotel groups, including Marriott, are pushing ahead with expansion plans in Africa. STR data shows that the Africa Hotel pipeline currently includes 57,011 guest rooms and 301 projects are under development, of which over 301 are under development.
This led to Ethiopia reducing occupancy by 4.2 per cent and RevPAR by 5.4 per cent to ETB1,834.81. In Kenya, the number of ADR decreased by 17. Occupancy rose 2 per cent to $466.54, while occupancy rates rose to 52.7 per cent from 47.5 per cent in the same period last year, according to STR.
In other countries, including Nigeria, Ethiopia and Algeria, rates have risen, while several countries, including Egypt, Morocco and South Africa, are having difficulty staying afloat, according to SRT. African countries and countries are doing well enough to prepare for a prosperous 2021, "the report said.
The Four Points brand was launched by Marriott at the YAOUNDE CAMEROON Sheraton Hotel in Yaounde, Morocco on March 1, 2016. The four points and the participation in a panel of experts focused on becoming profitable again. At the same time, Marriott launched the Four Point brand in its first hotel in the Middle East and North Africa.
The company is expected to open its first four-star hotel in Morocco in the next few weeks, the YAOUNDE CAMEROON Sheraton Hotel in Yaounde.
It is expected to be introduced in Ethiopia and Ivory Coast in 2021. The company will strengthen its presence in existing markets, including Ethiopia, Ghana and Nigeria, and expand into new markets.